Far Eastern International Bank (FEIB) calls for new corporate identity after its
acquisition of Chin Fon Commercial Bank - 19 branches in Taiwan.
The creative for the new corporate identity, We shortened the brand name and makeover with more easy-to-read font type. For the symbol darken the original red reflected FEIB its satiability and reliability. Together the new type arrangement with new imagery and corporate colors, will feature on all marketing collateral, such as stationery, stationery related, signage and branch signage and literature.
Michael Lamson of New York Design, says: "We have longstanding working relationship with Far Eastern Group. We done the first and original FEIBs corporate identity back to 18-year ago as well as the Far Eastern Plaza the mall and the office complex. This is the first time we have undertaken a rebranding exercise in this nature. It demonstrates New York Designs ability to provide its clients with a full integrated marketing communications offer."
This work is selected to appeared & published on David E. Carter design book series and New York Design is one of the small number of design firms from all over the world with work included in eBrightBook...
這次設計作品"遠東商銀企業識別"，紐約設計顧問從全球設計顧問公司中，脫穎而出成為少數作品獲選刊載在 ''David E. Carter - Bright eBook ''中的設計公司之一 。
This design project "Far Eastern Int'l Bank – Rebranding" is included to featured in Damn Good Design Book 2012; a Crescent Hill Publication.2012年獲美國Cresent Hill Publication 出版的; DAMN GOOD DESIGN BOOK; 納入為該書設計心得文章之一。