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Publiched on 28-03-2016
紐約設計品牌顧問

一個歷史悠久並己結業的美國床墊品牌，重新引起大眾的關注注入新的動力，開拓新「錢途」？ 讓老品牌重生，改變產品形態，
讓其切合時代需要。大展鴻圖。

品牌發展，基本上令人興奮和令人生畏。 建立開發一個新的品牌概念是令人振奮的，但與此同時，專業研究統計數據; 不小企業和創業公司都有成功失敗。

成功失敗，或許僅僅只是品牌失去動力或減少競争力，這並不意味著失敗。事實上，創業世界充滿了領導者的故事，他們掌控了垂死的公司並引導他們回到了成功的道路上。 所需要只是新的策略和機巧，改變形態切合時代需求及對公司的承諾。

An example of how a legacy brands reinvent themselves... with a new brand strategy and development....

Branding is simultaneously exciting and intimidating. The notion of building a new company, complete with a new identity, from scratch is exhilarating, but at the same time, you’ve heard the statistics; you know that the majority of small businesses and startups are destined to fail.

Undaunted, you continue, but in the back of your mind, you realize that one day, your business may begin to collapse. Here’s the consolation; just because your brand loses momentum or starts to dwindle, doesn’t mean it’s destined to fail. In fact, the entrepreneurial world is filled with stories of leaders who took the reins of dying companies and guided them back to a successful path. All it takes is a bit of ingenuity, a willingness to adapt, and a full commitment to your company.